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Wednesday, October 12, 2011

Disruptive Companies & Innovation

What is the similarity between Apple, Tata Motor, and Google? 

They are all disruptive companies. They innovate not just to create a new product but also help create a need in the market for a new product segment. They often come up with game-changing products, including technology.


I stumbled on this infographic on Disruptive Companies & their Innovations. As this note on the infographic says, 'disruptive companies don't have to rule the market, they just have to change the market and force others to follow suit. The goal of disruptive companies is to challenge the conventional market and create a new one'.


From Focus via Ritholtz. Click on the image (some browsers may require double click) for larger view.



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