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Tuesday, August 6, 2013

The Coca-Cola Company - An Infographic Story

The Coca-Cola Company is one of the most iconic global business entities. Its brand logo, with its flowing cursive writing, has very high recall value. (See the Top 100 Most Valuable Global Brands)

As the world’s largest manufacturer and marketer of non-alcoholic beverage concentrates, the Atlanta, Georgia-based company offers more than 3500 products in more than 200
nations. It is believed that its products are found in all countries, except in Cuba and North Korea.

In 1886, an Atlanta pharmacist, Dr John Pemberton, made a tonic concoction of coca leaves and cola nuts, which they sold for about five cents. The product’s name was suggested by his business aide, Frank Robinson. Two years later, he sold the business rights to Asa Griggs Candler.

It is believed that the drink’s ingredients, nicknamed 7X (seven unknown ingredients) that lend it a special and different flavour, are held in a secretive bank locker.

Its current Chairman and CEO is Muhtar Kent (pictured above). 

Inside Coca-cola
Source: Visually


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